Top 5 Film & Television Apps on Android in Kenya - Q1 2022

In Q1 2022, the Film & Television app market on Android in Kenya saw significant activity. Here is a detailed look at the top 5 performing apps based on data from Sensor Tower.

K24 Plus from Mediamax Network Limited experienced a notable fluctuation in weekly downloads. Starting strong in early January with around 160K downloads, it peaked at approximately 194K mid-month. However, downloads saw a decline in February, dropping to about 11K by the end of the month, before recovering to around 55K in the last week of March. Weekly active users showed a steady increase, starting from 177K in late December 2021 and growing consistently to about 581K by the end of March.

Netflix maintained a relatively stable performance in terms of weekly downloads, starting at around 43K in late December and peaking at nearly 71K in mid-March. The app's weekly active users saw minor fluctuations, with a slight decline from 460K at the beginning of January to around 421K by the end of March.

Showmax 1.0 from Showmax saw a varied download trend. Downloads began at approximately 20K in late December, peaking at around 94K in early February, and then declining to about 22K by the end of March. The app's weekly active users grew from 225K at the end of December to a peak of about 339K in early February, before stabilizing around 246K by the end of March. Revenue for Showmax 1.0 started generating in March, peaking at $1.3K in the final week of the month.

MyDStv Africa from MultiChoice Support Services saw a significant spike in downloads early in the quarter, reaching around 23K in mid-January and again in early February. The app's weekly active users increased from 51K in late December to approximately 125K by the end of March.

StarTimes ON-Live TV, Football by StarTimes Inc. saw a varied download trend, starting at around 7.3K in late December, peaking at approximately 24K in mid-January, and then stabilizing around 9.2K by the end of March. The app's weekly active users followed a similar trend, growing from 15K in late December to a peak of about 30K in early January, before stabilizing around 17K by the end of March.

These insights provide a snapshot of the competitive landscape in the Film & Television app market on Android in Kenya during Q1 2022. For more detailed insights, visit Sensor Tower.